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Wednesday, January 18, 2023

Evaluation Guide for Seafood e-Commerce Platforms


Seafood companies are prioritizing e-commerce platforms on their agenda for 2023. It’s an idea whose time has finally come - with so many changes taking place in availability, pricing, shipping and risk management, seafood companies are recognizing the need for a bigger, more flexible network of buyers and suppliers they trust, in order to grow their business in challenging times.

But not all platforms are created equal. Here’s a guide for seafood companies ready to test the waters of e-commerce platforms this year. Make sure you ask and understand these 6 things to know the platform you select is right for you:


  1. Who’s allowed into the club? Make sure it’s a trusted community you’re joining. Does the platform let anyone in, or do they perform background checks first? How strong are those background checks? Does the platform suspend companies that violate the platform’s code of conduct?


  1. How real are the offers? How does the platform ensure offers are real? One of the most frustrating parts of the online experience is pursuing an offer only for it to vanish. Don’t become a victim of companies who are more interested in fishing for your interest than buying or supplying you actual fish.


  1. Who sees your offers and negotiations? The last thing you want is for your competitors to see your prices, or for all your customers see that you offered a better deal to your top 5 customers. Understand whether anything you post in the platform is visible to non-members, and ask for a demo to see for yourself how well you can control your own information within the platform. Remember - negotiations and final terms of the deal should never, ever, be visible to anyone but you and the buyer or supplier you transacted with.


  1. Do you know who you’re trading with? Some platforms stand in the middle of the transaction, so you don’t know who your buyer or supplier is. Steer clear – you need to expand your network, not diminish it.


  1. Can you try it for yourself before you commit? Does the vendor require payment up front or do they let you see the value of their platform first? Platforms are new, and all platforms don’t work for everyone. You can only decide if it works for you by trying it out.


  1. What is the vendor like to work with? E-commerce platforms offer great advantages. But you need to be able to trust and rely on your vendor as much as you do your buyers and suppliers. Do you have access to key staff or are you just a number with no influence? Do they really listen and are they helpful?

As with buying and selling seafood, selecting the right platform requires a certain amount of diligence to make sure the platform is right and your risks are minimized.