Not all apps are created equal

Choose Wisely...

 “If I already know someone, why would I use a platform to communicate with them?”

We hear this from time to time – Dealboard members browsing the thousands of metric tons available any given day on Dealboard, and finding seafood offered by someone they know. Their temptation is to use their usual ways of communicating with that party – email or WhatsApp.

Why not?

Here’s why not:

Email isn’t safe

Email is a great way to communicate, but it takes a lot of work to make it really secure for sensitive communications such as negotiating large transactions.

And, even with the best security measures in place, things slip by – have you heard about this recent and high profile example of phishing in the seafood industry? https://www.farodevigo.es/economia/2023/02/28/estafar-ceo-nueva-pescanova-anunciandole-83867748.html

The CEO in the article is clearly taking it in stride, and even having a bit of a laugh about the situation. But this is only funny until someone falls for it, and it’s only funny until it happens to you.

What sizable seafood company hasn't been spoofed in the past year by an email communication that isn’t really coming from who it is supposedly from? Things worse than this happen all the time.

Tightening your email security drives up your IT costs significantly, and doesn’t mean something won’t happen to you. And if you fall for it, the economic damage to your company could be irreparable.

WhatsApp isn’t much better

WhatsApp is great for instant communication, but you can never be sure if the person you’re working with is still a representative of the company you want to deal with.

People change jobs, and when they do they often take their WhatsApp numbers with them. Suppose they move over to a competitor of yours… are you really ready to share your prices, inventory and other key information with your competition?

Then what?

Even if your email or WhatsApp conversations are not compromised, and you successfully negotiate a transaction, what follows are a lot of manual steps you need to do to communicate the deal terms to the rest of your team to follow up with shipping and payment. That means you are re-typing a lot of information rather than hunting your next deal, or you and your teams are stuck chasing down misunderstandings with the other party.

What's needed is a safe room, a zone where seafood parties can get their work done quickly, efficiently, and with reduced risk... so that they can move on to the next deal and expand their business.

That's why not. 

How to give yourself the gift of time

“I don’t have time.”

How often do you seek someone’s attention only to hear that phrase? How often do you use that phrase with others?

In the seafood industry, where staff layers have been cut back and where margins are razor-thin, it’s customary to be extremely busy. Some may even feel a sense of importance because they don’t have room in their schedules.

But are you keeping busy with the right things?

Recall the Eisenhower Matrix, which organizes work based on urgency and importance:

	Urgent	Not Urgent
Not Important	Are you too busy here…
Important		…to have time for what’s here?

Wouldn’t it be nice to receive the gift of time? To free up your schedule to focus on more important things, and things you don’t get around to enough in your daily activities?

Negotiating seafood transactions is pretty important, and urgent, so this usually receives a lot of attention, rightly so.

But after the transaction is negotiated, what happens next? Hiding right behind the negotiation lies a host of necessary tasks which eat up valuable time. Think about all the different teams both inside and outside your company who need to be informed of the details of the transaction – logistics services, inspection services, operations, accounting, and more.

Dealboard believes you can gain back valuable time by rethinking how you connect the place where you negotiate transactions with the rest of your business. Any time you re-type something into another system or pick up the phone to recite information to someone else, you’re consuming your own time on tasks which, though urgent, aren’t the most important. To make matters worse, if you are anything less than absolutely perfect every time you do this, you might make a simple mistake and introduce an error which costs you and others even more valuable time to correct.

Give yourself and your team the gift of time by improving and automating your operations. Negotiate transactions using a platform which can automatically and flawlessly transmit the transaction details to the systems, departments and third parties who need to spring into action to fulfill it.

You deserve the gift of time.

CONXEMAR Round-up Part 2: Channel Fatigue

Team Dealboard recently attended CONXEMAR, the International Fair of Frozen Seafood organized by the Spanish Association of Wholesalers, Importers, Processors and Exporters of Fisheries and Aquaculture Products. While there, we engaged in 120 conversations with representatives from over 100 companies in the seafood industry. We share our observations about the CONXEMAR event, the current state of the seafood industry, and the impact of COVID in this multi-part series.

One outcome of the COVID-19 pandemic has been the rise of videoconferencing. Almost overnight, in the middle of March, 2020, businesses, organizations and families across the world pivoted to video conferencing as a primary means of communication. The ramp-up was astounding – years worth of digital transformation achieved in mere months; millions of people adopting new systems within weeks for both business and personal use.

But, as we discussed in our last post, videoconferencing is no substitute for human contact. And, the other ways we used to communicate – WhatsApp, Skype, mobile phone, email and more – haven’t gone away. Where previously we had, say, 6-8 ways to get in touch with someone, now we have 10-20 with the acceptance of Zoom, Microsoft Teams and other videoconferencing facilities. How many channels are too many, and what happens when we reach channel overload?

Our conversations at CONXEMAR indicate that the seafood industry has reached channel overload, and it’s causing a lot of overhead. With only very few exceptions, teams buying or selling seafood products are using multiple ways to contact each other, to build relationships and to negotiate and finalize transactions. We heard time and time again about how frustrating and inefficient it is to juggle all of these different methods at the same time. Across all of our conversations, we didn’t hear even one person say “I use all of these channels because I love them all.”

To make matters worse, none of the commonly used communication channels is really optimized for the unique conditions of the seafood industry. Alibaba might be OK for selling retail goods to the general public, but try posting your products there to attract wholesalers, and you’ll quickly find you’re sharing more information with more unknown and untrusted parties than you'd like.

We’ve added channels, but haven’t taken any of the old ones away yet. Have you experienced channel fatigue? How are you coping?