Showing posts with label Risk Social Media. Show all posts
Showing posts with label Risk Social Media. Show all posts
Thursday, November 20, 2025
Does Posting Your Products on Social Media Actually Work?
Yes - when it is done strategically.
Posting product photos alone is not enough anymore. What drives engagement (and sales) is trust, transparency, and storytelling. Buyers want to know the people, processes, and sustainability behind your products, not just the price per kilo.
"Catch of the day" reels or stories: pricing and availability
Educational posts: species info, certifications, seasonality
Testimonials: highlight satisfied buyers
Who Is Watching
Your audience includes restaurant procurement managers, distributors, retailers, and chefs who influence demand trends. Regulators, NGOs, and future employees also pay attention. Consistent transparency builds brand reputation.
How To Measure Success
Engagement rate
Inbound inquiries
Website clicks
Follower quality
Cost per lead
Why It Matters
Shows relevance and audience resonance
Reflects true buyer interest
Indicates real sales potential
Ensures you are reaching the right audience
Measures efficiency
Pro Tip:
A cohesive system connects everything: shared content calendars, brand-aligned visuals, and CRM integration that moves leads smoothly from social to sales.
Need help structuring your seafood social strategy?
